If you are considering a website for your business, there are a few things to do first. Take a look at what your competitors are doing. You will find that many have great websites, while others could use some work. What you need to consider when building your website is who you will compete against. You want your local business to stand out over the competition, so you should make your online presence stand out as well. For this reason, you should consider custom website design. Don't opt for the same old same old cookie cutter templates in use all over the internet.